I am totally amazed at the way Hugh MacLeod has created a movement at Microsoft around a doodle. He simultaneously captures the best and worst things that there are about Microsoft in a way that is thought provoking. It’s funny how many companies spend millions of dollars to create a brand or an internal vision only to have something that is far less meaningful than what Hugh created on the back of a business card. I am not that fond of Microsoft but I want this on my business card.